We believe it’s possible to look good, feel good AND inspire the world around us. Even, and perhaps most especially, with something as simple as what we choose to wear each day. Your desire to wear your values and your care, is what keeps us growing. Together, we’re creating and reaching more people with messages of love, hope and understanding. That’s something we take very seriously.

— Lacy Kirkland


Can one small thing, like what we choose to wear each morning, change our mood, our experience of the day and inspire others, too?

We think so!

In 2017, Lacy started MATTER APPAREL, a clothing company with a mission to wear your care and your values, to change a life with simple gestures, and to both look good and feel good while wearing these shirts, hoodies and hats.

Lacy's decisions to take on how people see themselves and each other is catching on as messages of positivity, hope, and encouragement in hospitals, schools, at events and and corporations. People all over the world are sharing her simple vision, recognizing our bodies as an inspiring piece of real estate to evoke powerful meaning and change in people's lives.

MATTER APPAREL was inspired by its founder, Lacy's, battle through medical crises as a teen, she found both identity and comfort in the clothing she wore while in the hospital and as she recovered and went on to create her life. Positivity within and around her helped her heal and so she thought maybe a simple thing like what we wear could really change our experience of each other and of life.

She searched for clothing that had soft comfortable and quality fabric and also shared an inspiring message. She found some that caught her attention but none that were quite right.

Lacy spent at least 10 of those years searching, flabbergasted by the shirts people were willing to buy, let alone put on their bodies to both represent themselves and the company in which they bought the shirt...

If people were willing to wear shirts with the text: "Mean People Suck" "You're Boring" and any number of shirts promoting alcohol, movies or athletic brands, surely if they had the option and understood that what we put out into the world, we get back, well then maybe they would decide what they stand for and wear that. Maybe one small thing, like what we choose to wear each morning could change our mood, our experience of the day and inspire others, too!

"Have you ever looked at a stranger and they smiled at you? And their smile... the simple gesture of being seen by a total stranger lifted your spirits, or maybe even made your day?" she asked.

"That's why I created MATTER APPAREL. Because every little thing counts. We get messages of inspiration and hope everywhere."

Each design features it's own story based on an experience or life lesson that propelled Lacy's life forward. She hopes these words fill your heart and fuel your soul... She adds, "May you always know that in everything you are and everything you do: YOU MATTER. YOU ARE ENOUGH. YOU BELONG HERE. LOVE HARD. THERE IS ALWAYS A WAY."